Two new European dealerships appointed

To be known as Fairline Austria, Boot Riedl was established in 2003 by Alexander Riedl, and is based in Klagenfurt am Südring, where it offers an 800m2 showroom. The team boasts nearly 20 years experience in buying and selling motoryachts across Europe, focusing on the Adriatic Sea region.

Fairline Bulgaria will operate out of family-owned Bulmer Ltd which was founded in 1992 and was the first company in Bulgaria to import, sell and service boats, yachts and engines. The family’s passion for the ocean, watersports, boats and engines has seen the business grow for the last 30 years.


Boot Riedl founder Alexander Riedl said of the announcement: “The Fairline brand is well-known and is the epitome of high-quality and it fits perfectly into our portfolio. I previously owned a Squadron 74 myself, which is a great advantage when talking to clients about the brand and the boats themselves. The team is excited about bringing Fairline to our customers and the addition of Fairline to our roster of brands now enables us to offer clients a complete range of boats from 15-68ft.”

Asen Kostov, owner of Bulmer Ltd: “We are delighted to join the Fairline dealer network and are looking forward to building this iconic brand’s presence in our territory. The quality of build and experience of the Fairline teams really stood out to us when we were looking to embark on a long-term relationship with a proven manufacturer. With an impressive range of boats especially within the 40-55ft market, it’s an exciting opportunity for the Bulmer team.”

James Powell, sales director at Fairline said: “We’re delighted to be start 2023 with the announcement of the launch of Fairline Austria and Fairline Bulgaria. Both Boote Riedl and Bulmer Ltd strongly believe in the quality Fairline offers its customers and we’re looking forward to a long relationship with both dealers bringing customers the opportunity to explore their regions on board a Fairline.”

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