Fairline has announced Fairyachts Ltd as its new dealer for Greece and Cyprus.
Headed up by Aris Sophocleous, who boasts a 15-year relationship with Fairline, Aris is a long-term supporter of the brand, owning a Targa 65 himself, and has turned his yachting hobby into a new business venture.
Aris said of the yacht markets in both countries: “Greece is undoubtedly the most desirable destination for yacht owners in the Mediterranean. It offers the biggest coastline in Mediterranean Sea Basin of more than 16,000km, more than 1,200 islands and 4,800 islets/rock islands in Greek seas, and Greek ports and marinas facilitate around 170,000 pleasure yachts with 85,000 of them motor yachts. I’m confident Fairline can have a considerable share of new pleasure yachts in the market and especially the length categories which Fairline offers. Cyprus on the other hand, is a true follower. It has considerable infrastructure in place, new luxury marinas and a significant increase in sales of new pleasure yachts during recent years, which has all the makings of success for us.”
The Fairyachts team brings together sales and marketing experts, technicians and legal advisors, with each a passionate yachting enthusiast and recognised for their in-depth collective knowledge and skills on all related issues.
“The team has visited many yacht factories and yards, boat shows and thoroughly investigated the yacht industry for many years, and we feel Fairline is ahead of the competition which is why we wanted to focus exclusively on Fairline as a brand.”
James Powell, Sales Director at Fairline, said: “We began the year announcing Fairline Austria and Bulgaria as new additions to our network and we’re delighted to bolster this with Fairyachts taking our total number of dealers worldwide to 46. Aris’s commitment to the Fairline brand is admirable and as a Fairline owner himself can provide buyers with first-hand experience of being a Fairline owner. We’re looking forward to a long relationship with the team and reaching new customers in the Eastern Mediterranean.”
